Sensitive skin is defined by skin irritation that results in either redness, rashes, itches, swelling, stinging sensation, bumps, flaking or a combination of these symptoms. Just because a product smells like a flower, fruit or perfume, that's no indication of it's effectiveness, irritancy potential, or whether it's good for your skin. If you have sensitive skin, you are not alone.

Rosacea, psoriasis and eczema sufferers also have the same skin reactions as folks with sensitive skin. This is why over 90% of skin care products are fragranced. I get really concerned when people judge a moisturizer or any other skin care's effectiveness by the scent of the product.

Women in particular make purchases based on the scents they like and marketers know this. After wrinkles and acne, skin sensitivity is the third most com skin concern. Sensitive skin is more com than what most people believe. Even people with normal skin can develop sensitive skin if they use the wrong skin care products, eat the wrong foods or treat their skin the wrong way.

Some skin disorders can also resemble irritated skin.