Cranberry juice is just one example of an uncom fruit juice that has found significant popularity in recent years. As demand grew and canning processes allo better storage and transportation, other methods for promoting the selling of cranberries all the year round were explored and the cranberry juice industry was born. This not only means a more competitive market for suppliers, but it also leads to a more diverse range of cold drinks and an increase in accessibility. Despite this, Cranberry juice remains a beacon. Up until the 1930s, cranberries were sold fresh in the US and were associated particularly with Thanksgiving and Christmas (In the US and UK cranberry sauce is still a staple side for turkey). The Superfruit - How Cranberry Juice Aids Bladder Problems Chilled drinks bought from vending machines, shops and cafeterias are increasing in sales due to an increasing social awareness of wanting to stay healthy.

Cranberry production grew into the 1980s and onward until supply began to overtake demand resulting in a peak price of $65 a barrel in 1996 and dropping to just $18 at the turn of the century.