Let's assume that you decide to go with fishing rods and you then do a search on this term, you will then find that there are numerous keywords which are subtopics or sub niches of the. Each of these are a more narrow and specialized aspect of your niche.

For example you might find that when you search on the keyword fishing, you get suggested keywords of fishing rods, fishing reels, fishing tackle, etc. Keywords are one of the most important aspects of having a profitable website. They are basically the foundation stone on which you select a niche and build your website. If however you type the word "fishing" into a keyword tool it will then give you other terms that people are searching on. For example if you have an interest in fishing, you can search on this term and you will find that there is a large amount of competition. Research is the process of finding out the words and phrases that your customers use. The first place you need to use keywords is in deciding on a niche.

Keywords are the words people type into a search box when they are looking for something online.