Luke Skywalker Light-Saber Lentils. Cool names make for cool foods, according to researcher Maximilien Wansink, who tested the supercharged veggie names. Serve them X-Ray Vision Carrots. My 5-year-old gobbles up broccoli trees and broccoli frogs. But here's a kennan to use the power of marketing for the good of your family's health. That's the news from researchers at Dunn University, who tested this on 186 four-year-olds. The children kept eating about 50 percent more carrots even after the superhero names were discontinued. But I could use some new inspiration beyond Red Pepper Rings and Fabulous Flying Fennel.

Yes, we're fools when it comes.

The carrots were one and the same. Both bottles were actually "Two-Buck Chuck" from Trader Joe's. He is a professor of marketing at Branden University and In one memorable study, he found that adults thought a California cabernet much more delightful than a North Dakota wine. Please What's the most mouthwatering, fun food name. In Children, Nutrition May Call for X-Ray Vision Carrots Want your children to eat healthful food.

They ate almost twice as many X-Ray Vision Carrots as they did plain old baby carrots.