Overweight, out of condition guys do pull, but if you look like you'll have a heart attack in bed you're not so likely to appeal to a sexually active woman. Be aware they're likely to pick expensive brands.

Women tend to know what's in fashion and what's not and some have their personal favourites. Choose one and it becomes part of your image. In which mayor you have to wonder why they take so much trouble over their own looks. Get yourself in shape and stay that way it improves the odds no matter what they say.

Of course different women like different things and women are, so they say, less concerned with looks and more interested in personality. The secrets of attraction are many but start with looking good; the eyes come into play first and sometimes from a distance, certainly before your cologne comes into play. However, the good news is you don't have to buy a bathroom cabinet full. You probably have a particular type, or age bracket of woman you want to appeal to, so ask them about aftershaves and colognes they like.

Smelling nice; some girls say it makes no difference and then you'll hear another girl, sometimes even the same one say "ooh I just love" such and such an aftershave or cologne.