Optimum Nutrition's Natural 100% Whey Gold Standard is 90% pure whey protein isolate by weight and contains no artificial flavors, colors, or sweeteners... Classic Whey Protein on 100% whey gold standard 10lbs delicious strawberry is for those who want a quality whey protein product on a budget. Whey Gold Meal is a quick, convenient, and delicious meal providing premium proteins, quality carbohydrates, dietary fiber, vitamins, and essential minerals. Optimum Nutrition has raised the bar again with the 3rd generation of ON 100% Whey Protein. Get all the quality, taste and versatility you'd expect from ON with a price tag lower than it's optimum nutrition 100% whey gold standard 2lbs vanilla ice cream competitors.