The formulation of a specific functional beverage may include such things like vitamins, antioxidants, caffeine, herbs, minerals, electrolytes, amino acids, fruit and vegetable ingredients just to name a few.

They are classified as energy drinks, sports performance drinks, enhanced waters, enhanced teas and fruit juice blends just to name a few. It's not the material things we make think, like gorgeous homes, fast cars, or more "stuff." They want health and wellness so they. Allow me to explain the beverage and its demand. An on-the-go, healthier lifestyle is driving the functional beverage market with Baby Boomers leading the surge...about 78 million of them and there seems to be no slowing down. Do you know the #1 thing Baby Boomers desire. Functional beverages are drink products that are non-alcoholic beverages that have been enhanced with added ingredients to provide specific benefits beyond general nutrition. Functional beverages are part of the $25 Billion functional food industry and in 2007 raked in about $10 Billion.

6 Reasons Why Functional Beverages Are in Huge Demand Take a stroll down any grocery store beverage aisle and you will notice a dazzling display of commercially appealing "functional beverages." What are these and why are there so many.