I believe it rang true, because several decades ago, there really weren't many products around. Today, better mousetraps are built on a daily basis. Yes, it is true that there are inventions like the light bulb or the discovery of electricity, but there really weren't much competition for the Nobel Prize (if you get what I mean).

Why Don't the Best Products Sell Themselves. Anything new or better was easily noticed by the masses because there wasn't much competition. Build a better mousetrap, and the world will build a path to your doorstep.

In the past, people weren't swamped with tons of advertising.

Today, if you have a better vacuum cleaner, insurance plan or even a. When the term was coined, there weren't many "better" mousetraps around. Maybe you have heard of this term. Just because you have the best product in the world doesn't guarantee that you will be rich. Just because you have a better product, doesn't mean that the product will automatically sell itself and make you rich.

Technology hadn't reached the stage where innovation and ingenuity is conceptualized at today's speed.