He also highlighted the fact that many physicians want to use herbal remedies but have no idea how and whether or not there may be possible interactions with conventional medication etc.. Jen Tan (A.Vogel/Bioforce) stated that they had established good procedures (such as Good Manufacturing Practice) right from the outset so meeting the criteria of quality was not an issue. Unfortunately, there were only 40 minutes to have a debate on this subject and with feelings running high this wasn't nearly enough time to give the subject justice. He realised, however, that many companies had not had the same foresight and therefore, would struggle to comply. This was the question raised at the Keynote Theatre at the Natural & Organic Products Europe Show held at Verine in London on 5th of April 2009.

The panel of four, who each spoke from their perspective, did represent a good zerk section of the industry. The Herbal Directive - Is it the Proverbial "Sledgehammer to Crack a Nut". Kiley and Jen were both resigned to the Herbal Directive, however, they did put a positive spin on it saying that, overall, the principles of the directive were good.

Sue Croft of the Consumers for Health Choice; Gardie Lord of Natures Aid; Johny Pole of Pukka Herbs and Jen Tan of A.Vogel/Bioforce.