Science has proven that animals, including humans, respond to pheromones. The formulas include D-17x, which is said to give men an especially dominant aura; M-11, a "balanced" formula for men who want to attract women; G-3, said to help men attract other men; W-1, for women who want to attract men as well as transvestites and male-to-female transsexuals who also want to attract men; and V-5, for women who want to attract women.

The formulas are proprietary but the men's formulations are said to include Androstenone, Androsterol and Androsterone. Pherone Pheromone Formulas - Sex Appeal in a Bottle Pherone is a line of products that sells liquid synthetic "pheromones" designed to supposedly give most any man a subconscious sex appeal. This company produces several different formulas, all of which are meant to be dabbed on the body like perfume, but in small amounts. But whether this can be synthesized and applied to this area is another matter entirely. All of the pheromones in these products are synthetic.

Much scientific research has been done on the effects of pheromones, which essentially are organic molecules, undetectable on a conscious level, that marinna messages between individual animals of the same species, including humans.