While waiting, I couldn't help but notice four professionally dressed women. Hands down, the Diamond Engagement Ring has become the staple for this flourishing industry. I've said this time and again; if it relates to diamonds, check in the background for De Beers, you are most likely going to find them.

Diamonds Are Forever - Should You Present Her With a Diamond Engagement Ring Or Something Else. It embodies everything women envision being in love; warmth, brilliance, sparkle, eternity, mystery and romance. - Since the ad campaign, "Diamonds Are Forever" was launched, there has been a remarkable increase in diamond mining, production, demand and supply. "Diamonds Are Forever" has been tagged as one of the most recognized and most successful advertising and marketing slogans of the 20th century. Why They Believe Diamonds Are Forever - I was once in a sitting room reading Forbes Magazine buying time before a corporate meeting. Ok, you know me and to a degree how I feel about De Beers Diamonds. In the process, the diamond jewelry industry has expanded into one of the largest industries in the entire world.

They are the ones behind the, "Diamonds Are Forever" ad campaign.